Sustainability - Being In Business For The Long Term - posted by Day Tooley
Where does your company get its personality, its values, its integrity? I have found that every organization seems to reflect the personality of a dominant individual in the company. Sometimes it’s the CEO, but often it is a department manager or some other person with a strong presence. Identify that person, and you will understand how to do business with that organization. Or maybe, you will decide not to waste your time and seek a more dependable partner to befriend.
One of the pleasures of doing business in the northwest is the recognition of the importance of reputation and relationships. Throughout my 30+ year business career in Portland, I continued doing business with individuals that I had known during several generations of employment and job titles. There is a lot of talk about companies, but the bottom line is that people do business with people.
In a world where marketing spin attempts to overcome sub-par products and services, it is refreshing to see how some companies take the principled approach and reject the “quick buck.” This morning’s Business Section of the Oregonian featured Rich Bader in an article by Mike Rogoway that recognized EasyStreet as an important business citizen in Portland.
Sustainable businesses are very much like sustainable friendships. They thrive on shared values for the long term.
December 4th, 2007 by Day Tooley- No Related Posts
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