Recently, Rich Bader (EasyStreet CEO and President) was interviewed by Alex Goldman, Managing Editor of ISP-Planet. In addition to describing our recent data center expansion, Bader shared his observations on supporting local non-profit organizations.
Here is an excerpt from the first part of the 2-part article:
EasyStreet has relationships with over 250 local non-profit organizations. Bader says the company does far more than offer price reductions. “We sponsor their events and we give away services to raffle off at fundraising events. We find it pays incredible benefits. Our marketing is driven by word of mouth. I’m often amazed at how people hear of us. A lot of it, especially the business customers, comes from our nonprofit work.”
EasyStreet is a regular sponsor of the local public broadcast station. “I’m fond of saying that Oregon Public Broadcasting (OPB) shares many qualities with us: it emphasizes quality and integrity, it’s part of a bigger thing but it’s local, and people depend on it.”
The nature of business in the Northwest depends on the 3 R’s: Reputation, Relationships, and Referrals. Helping non-profits is not only good for our community, it seems to be good for business as well.
Technorati Tags: EasyStreet, OPB, non-profit
August 17th, 2006 by Day Tooley
Posted in @ EasyStreet, General | Enter a comment »
This month EasyStreet is engaged in a "360 degree review" process where employees, managers and peers reflect and evaluate themselves and their colleagues. In addition to accomplishments and objectives, an important component focuses on core competencies.
Among of the most critical employees in any company are those who make first contact with customers and prospects. These employees set the tone for whatever interaction follows. The company receptionist (or voicemail) is one of these employees. Another is your company website.
It occurred to me that many of the core competencies we strive for should be expected in our web presence. Here are some of the employee criteria that may apply to your company websites (and blogs).
- Respect for the customer: Treat our customers with respect, regardless of their technical knowledge and their respect for us.
- Customer communication: Provide professional, accurate, friendly, honest, proactive and helpful customer communications.
- Constructive dialog: Use words to cause others to continue discussions instead of stifling discussions, engaging everyone especially when ideas differ.
- Trustworthiness: Being truthful in what you say and do (walk the walk, talk the talk).
- Appropriate: Communications/conversations are held with dignity and respect for all, kept to specific topics, handled clearly and concisely, while keeping confidences as necessary.
- Training/Mentoring: Willingness to document, transfer knowledge, train and/or mentor others on individual skill sets by acknowledging and understanding the need for cross training.
Would you re-hire your website?
August 8th, 2006 by Day Tooley
Posted in @ EasyStreet, Websites | Enter a comment »
