Reaching the Pod People - posted by Administrator
EasyStreet, OPB team up for podcasts When Oregon Public Broadcasting asked EasyStreet to be the exclusive sponsor of its new podcasting venture, we were intrigued.
We've sponsored OPB since 1997 because they're local, well-respected for quality, and have a discerning customer base attributes we believe apply to EasyStreet as well. But was podcast sponsorship a sensible way for us, or any business, to allocate marketing dollars?
Turns out, yes. The audience for podcasts is growing rapidly. EasyStreet, OPB, and many other businesses see podcasts as a way to increase contact and strengthen relationships with customers. We're proud to be the exclusive sponsor of OPB’s three podcasts for the next 90 days:
- Quick Take Northwest, with OPB’s top regional news stories along with sports, weather and music. Hosted by April Baer.
- Oregon Territory, a weekly radio program exploring political, environmental and public policy issues that impact life in the Pacific Northwest. Hosted by Christy George.
- Oregon Considered, news from Oregon and the Pacific Northwest.
Updated links 4/25/06
What is a podcast, and who’s listening?
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