How To Misuse Google Analytics - posted by Day Tooley
“You may very well already have Google Analytics installed. It’s free, it’s accurate and it’s cool. Google lets anyone with a website measure their traffic and dozens of other metrics.” This is the opening thought posted on a blog I subscribe to, Seth Godin’s Blog.
I reused his article title because it invited a look and I couldn’t think of a way to say it better. Further down the page, came this mind wedgie: “…the quest for traffic causes you to make bad decisions.”
As a service provider, EasyStreet provides “enabling technology” for companies to connect to potential clients and prospects. As an equal opportunity enabler, we enable both good decisions and poor decisions. Too often we see website solutions that have little or no connection to the business goals supposedly being addressed.
Seth Godin has proven to be a good bellwether on marketing issues for years. If you are spending money for some marketing benefit, consider listening to Seth’s advice.
May 18th, 2007 by Day TooleyLeave a Reply
All comments are moderated so you may experience a short delay before your comment appears. As a general rule, comments should be non-commercial in nature and not run longer than the original post. Please show a courteous regard for the presence of other voices in the discussion.
- Google Challenges Microsoft SharePoint with Nifty New Service
- PowerPoint - "Bullets are for the NRA"
- Does Your Website Make The Grade? Try Website Grader.
- Online Applications Available Offline - Now I'm Interested
- Been To A Boring PowerPoint Presentation Lately?
- Giving Every Customer 100% Of Your Attention
- Yes, There Is Such A Thing As Intelligent Website Design
- Google Custom Search Engine Introduced - Hmmmmm.
- Employee Review Time - Would You Re-Hire Your Website?
- Net Neutrality in the Senate - Money, Self-Interest and Social Responsibility
- Net Neutrality Amendment Fails To Pass. Sellout Moves To The Senate.
- Google Spreadsheet Challenges Microsoft Excel
- Rapport Needed For Business eMail To Be Effective
- New Study: Do Visitors Look At Your Website For More Than An Eye Blink?
- Google and TriMet Mashup
- Google Maps + Google Earth = Mashup
- Google Desktop Beta
- Spam & Masking Your Email Address
~~~~~~~ Related Posts
